“I think it’s good to be connected. I think the real question is what you do with that connection.” Like many tech giants, Apple recently unveiled a suite of tools meant to help keep your obsession in check. “We’ve been doing a lot of work in terms of not only understanding how long you use a device, but how you’re using it,” Ive said.
“What I’m more concerned about,” said Ive, is preserving the interpersonal benefits of person-to-person interaction. “The more you remove people, the more technology can become transactional,” he said. Ive says the work Apple has been doing on emoji and messaging are meant to “restore some humanity to the way we connect.”
